Molly & Gidget began in 2011 in Wall, South Dakota, as an online boutique by owner Tara Trask. M&G was always intended to become a brand and not just a boutique. We wanted to inspire and engage our customers – not just sell items to them. Five years later, we stretched our wings, and transformed into a lifestyle brand celebrating the crossroads of high-end western style and contemporary iconic style. M&G embodies a Johnny Cash attitude with Audrey Hepburn and Fern Sawyer flair. We are Texas meets New York City; Native American meets vintage Parisian; sparkle and dirt roads; antique rustic and high end; cowhides and chandeliers.

Everyone who visits M&G becomes not only our customers, but our friends. We want to share with our friends, much like a best friend would, those unique artisans, brands, makers, movers and shakers – past and present – who have inspired us and a lifestyle that can be iconic, classic, western, as well as high-end. We aren’t easily defined, but you will know our sparkle from the first time you meet us. We hope you will kick off your boots and become a part of our tribe.


If you ask Tara Trask to describe herself she will tell you, “Radio Host. Brand CEO. Cowgirl and PR Guru. Dresses like Johnny Cash, Grace Potter, and Porter Wagoner. If you don’t know who they are, we can’t be friends.”

Born and raised on a cattle and Quarter Horse ranch near Wall, South Dakota, Tara is a proud fourth generation cowgirl and the western lifestyle is in her blood. She has worked all ends of the rodeo arena from competitor to announcer, specifically making history as the first and only three-time South Dakota High School Rodeo Queen, held the title of Miss Rodeo South Dakota 2008, and placed second runner-up at the Miss Rodeo America pageant. When the rhinestones, ropes, and tiaras went into retirement, Tara completed her Bachelor of Science Degree in Speech Communications from South Dakota State University (SDSU,) and went on to receive her Master’s Degree from SDSU in Journalism. She put her degrees to good use working with organizations and brands like the National Cowgirl Museum and Hall of Fame, Prized Boots, Country Music Television, Wrangler, Justin Boots, and Pendleton Whisky.